| enhance | | |
| v. (change) | 1. enhance, heighten, raise | increase.; "This will enhance your enjoyment"; "heighten the tension" |
| ~ compound, deepen, intensify, heighten | make more intense, stronger, or more marked.; "The efforts were intensified"; "Her rudeness intensified his dislike for her"; "Pot smokers claim it heightens their awareness"; "This event only deepened my convictions" |
| ~ potentiate | increase the effect of or act synergistically with (a drug or a physiological or biochemical phenomenon).; "potentiate the drug" |
| v. (change) | 2. enhance | make better or more attractive.; "This sauce will enhance the flavor of the meat" |
| ~ ameliorate, improve, meliorate, amend, better | to make better.; "The editor improved the manuscript with his changes" |
| ~ follow up | increase the effectiveness or success of by further action.; "The doctor followed up the surgery with radiation" |
| ~ touch up, retouch | alter so as to produce a more desirable appearance.; "This photograph has been retouched!" |
| promote | | |
| v. (social) | 1. advance, boost, encourage, further, promote | contribute to the progress or growth of.; "I am promoting the use of computers in the classroom" |
| ~ connive at, wink at | give one's silent approval to. |
| ~ foster, further | promote the growth of.; "Foster our children's well-being and education" |
| ~ spur | incite or stimulate.; "The Academy was formed to spur research" |
| ~ help | contribute to the furtherance of.; "This money will help the development of literacy in developing countries" |
| ~ carry | take further or advance.; "carry a cause" |
| ~ feed | support or promote.; "His admiration fed her vanity" |
| ~ conduce, contribute, lead | be conducive to.; "The use of computers in the classroom lead to better writing" |
| ~ back up, support | give moral or psychological support, aid, or courage to.; "She supported him during the illness"; "Her children always backed her up" |
| v. (social) | 2. advance, elevate, kick upstairs, promote, raise, upgrade | give a promotion to or assign to a higher position.; "John was kicked upstairs when a replacement was hired"; "Women tend not to advance in the major law firms"; "I got promoted after many years of hard work" |
| ~ assign, delegate, designate, depute | give an assignment to (a person) to a post, or assign a task to (a person). |
| ~ tenure | give life-time employment to.; "She was tenured after she published her book" |
| ~ bring up | promote from a lower position or rank.; "This player was brought up to the major league" |
| ~ spot promote | promote on the spot.; "Supreme Bishop Digby had been spot-promoted to Archangel" |
| ~ ennoble, gentle, entitle | give a title to someone; make someone a member of the nobility. |
| ~ favor, favour, prefer | promote over another.; "he favors his second daughter" |
| ~ brevet | promote somebody by brevet, in the military. |
| v. (communication) | 3. advertise, advertize, promote, push | make publicity for; try to sell (a product).; "The salesman is aggressively pushing the new computer model"; "The company is heavily advertizing their new laptops" |
| ~ praise | express approval of.; "The parents praised their children for their academic performance" |
| ~ propagandise, propagandize | spread by propaganda. |
| ~ plug | make a plug for; praise the qualities or in order to sell or promote. |
| ~ bill | advertise especially by posters or placards.; "He was billed as the greatest tenor since Caruso" |
| ~ crusade, campaign, agitate, fight, push, press | exert oneself continuously, vigorously, or obtrusively to gain an end or engage in a crusade for a certain cause or person; be an advocate for.; "The liberal party pushed for reforms"; "She is crusading for women's rights"; "The Dean is pushing for his favorite candidate" |
| ~ crusade, campaign, agitate, fight, push, press | exert oneself continuously, vigorously, or obtrusively to gain an end or engage in a crusade for a certain cause or person; be an advocate for.; "The liberal party pushed for reforms"; "She is crusading for women's rights"; "The Dean is pushing for his favorite candidate" |
| v. (competition) | 4. promote | be changed for a superior chess or checker piece. |
| ~ board game | a game played on a specially designed board. |
| ~ change | undergo a change; become different in essence; losing one's or its original nature.; "She changed completely as she grew older"; "The weather changed last night" |
| ~ promote | change a pawn for a better piece by advancing it to the eighth row, or change a checker piece for a more valuable piece by moving it to the row closest to your opponent. |
| ~ queen | become a queen.; "her pawn queened" |
| v. (competition) | 5. promote | change a pawn for a better piece by advancing it to the eighth row, or change a checker piece for a more valuable piece by moving it to the row closest to your opponent. |
| ~ chess game, chess | a board game for two players who move their 16 pieces according to specific rules; the object is to checkmate the opponent's king. |
| ~ play | use or move.; "I had to play my queen" |
| ~ promote | be changed for a superior chess or checker piece. |
| ~ queen | promote to a queen, as of a pawn in chess. |
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